At its core, promotional products function as a key component of a marketing campaign. Their primary purpose is to serve as a publicity tool.
More specifically though, their key function is to act as a branding tool that lets you spread the good news about your products/services to the public, make them aware of your brand, and give them a reason to remember your organisation fondly.
The psychology behind promotional items’ effectiveness
All the roles above of these promotional merchandises for your London business contribute to improving your revenues, thus helping you grow and expand it. This should be enough reason for you to invest some of your resources on having these made.
However, it is also important to understand one of the crucial reasons behind the effectiveness of these items: why consumers look at brands giving them away in a much more favourable manner.
The goodwill component
Just think about it: as a consumer yourself, you most likely received a promotional giveaway several times already. It may have had come as a surprise, but you most likely felt that it was a good one, especially when the item had a function or use.
Because of the positive experience, you had a favourable impression of the business where the item came from. It is even possible that the first thing you looked for was the brand logo to determine the name of the organisation.
The same can apply to consumers when you give them something that they can find a use for. They will look at it as a sign of goodwill from you.
There is also a great possibility that they may immediately conclude that for an organisation willing to spend resources on such freebies, you are one that they can trust and rely on.
And from here, you can then go on to building a relationship with them, fostering and strengthening it as you continue proving that they made the right choice in choosing you.