Brochures offer an opportunity for a business to relay information in a way non-print marketing tools cannot. Designing a brochure that people will pick, read and keep requires a combination of features laid down to work together and create a solid piece. The design features should encourage the reader to take action. ...
The UK has cold weathers and tepid summers, and as such, many people choose to move to Spain for retirement. This means more people die overseas, leaving families to navigate funeral planning abroad. After a life of hard work, lots of Brits use their savings to move somewhere with a little more sunshine. This can cause...
Every salesperson, regardless of how experienced he or she is, can benefit from sales training programs because learning is a continuous process. Training programs allow sales teams to learn new strategies and technologies to hone their negotiation skills. Every new member in a sales team needs to learn the fundamental...
Promotional videos are a great way to advertise and raise the awareness of consumers about your product. But because of the common misconception of the expensiveness and complexity of coordinating with production companies, most business owners take it upon themselves to create a promotional video. Avoid letting your e...
Coming up with a digital marketing campaign is something you should do if you want to reach more audience and increase brand awareness. You can go for one method, but if you want to make the most of the digital space, you need to use a combination of techniques and platforms. That way, you are creating an integrated di...
In the absence of a minimum advertised pricing policy from a manufacturer, you might face unfair odds in your online efforts. Some retailers tend to offer unrealistic discounts and promos to grab the attention of prospects. Left unmitigated, such practices degenerate into costly pricing wars that can leave you nursing ...
There are thousands of snack options and people have varying preferences. You can’t offer all snacks and please all people, but you can choose one snack to do well to please your intended market. Think about convenience and marketability when planning an entrepreneurial pursuit. Here, we’ve narrowed the opt...
Perhaps you have been wondering how your businesses managed to reap decent shares in the market. You should not be having a hard time figuring it out with these brilliant marketing ideas that would take your brand to places. Introduce yourself to locals Whether you are in a small town or a big city, you might want to m...
If you type in keywords related to a product or service on a search engine, the top results will be generated through PPC ads. With PPC or pay-per-click marketing, you don’t need to wait until search engines index your website’s pages. While it is an effective marketing strategy, however, it can also get frus...
At its core, promotional products function as a key component of a marketing campaign. Their primary purpose is to serve as a publicity tool. More specifically though, their key function is to act as a branding tool that lets you spread the good news about your products/services to the public, make them aware of your b...
