Category: Branding

Most Important Things to Remember When Rebranding

Rebranding is not unusual; many prominent companies, such as Dunkin’ Donuts and Uber, have done so in the past. Consider whether you should rebrand your business if sales have been sluggish and brand awareness campaigns aren’t working. Developing a new marketing strategy or performing market research to det...

Understanding Logos: The Face of a Brand

A logo is a powerful way of branding. The Harvard Business Review even made a study on 597 different logos and their impact on companies. According to the website, a powerful logo helps a business sell its products and improve brand performance.  This is why logos are found in every merchandise, pri...

It Starts with Communications: Making it Work for Your Business

The operations of the business are where the important things happen. This is where the products are developed. This is where you talk to clients and suppliers. And this is where you plan the future of your business. But operations only become significant when the thing that makes it happen is valued greatly – co...

Resolving Arrears with a Non-paying Tenant

One of the biggest challenges that the owners of buy-to-let properties is the possibility of having a problem tenant occupy the property for a protracted period. These problems could range from annoying or disturbing other tenants to more grave actions like doing illegal activities within the premises. More commonly, ...

How to Create Soap Cheaply and Safely

By the looks of it, people still believe that cleanliness is next to godliness. Grand View Research forecasts an excellent growth for the industry until 2025. By this end of the period, it will have a projected market value of a whopping $207.56 billion. It’s a lucrative business Australians can get into, but it can ...

New Zealand’s Construction Growth Is Strong

This is the right time for New Zealand contractors to invest in high-quality equipment such as a tipulator. Industry reports suggest the construction industry will be able to sustain its growth in the next few years. Consistent Growth for New Zealand Construction A Building and Construction report revealed that the cou...

The Uses of Lithium Batteries in Modern-day Industries

Lithium is the most significant component in the manufacturing of batteries. Looking at lithium price history, you will see that lithium influences the cost of batteries, which further affects their usage. Lithium batteries are often used in mobile phones. However, these batteries can be utilized for other purposes. Su...

Helpful Hints That Show Your Business is Ready For Franchising

Franchising can be an effective way of expanding your business and making more income. However, it would need specific characteristics to be successful. The following are some hints that can help you know whether or not your company is ready for the franchising. You Know What Your Brand Is For you to say ‘yesR...

Guide for First-Time Hikers

Seeing a beautiful view and being close to nature after hours of walking up and down is definitely fulfilling. This is one of the reasons more people are getting into hiking. But there is always a first time for everything. Like other activities, the right preparation is necessary to ensure a successful and safe hikin...

Strategies You Can Use to Boost Your Branding

The brand you create is what people will remember. In some cases, it’s not about the actual product or service but the perception about a company that makes the difference. One clear example is Apple. There are many similar smartphones on the market, but why do people spend more just to get their hands on the latest ...