Category: Marketing

Why You Need Supply Chain Analytics

Data is a powerful source of insight to how a business performs and how it can improve. From operations to planning, the use of data in the digital age has been transformational. Particularly in supply chain management, data can potentially change the competitive landscape. Companies incessantly seek for supply chain s...

4 Pros to Hire for an Effective Way of Selling Your Products

It’s not always easy running an online shop. If you own one, you’ll know that you need to take care of several aspects for your business to stay afloat. For example, you’ll need to record orders from customers. After this, the items will have to be delivered to their recipients according to the requir...

Making Brochures: Tips to Help you Pick the Right Design Components

Brochures offer an opportunity for a business to relay information in a way non-print marketing tools cannot. Designing a brochure that people will pick, read and keep requires a combination of features laid down to work together and create a solid piece. The design features should encourage the reader to take action. ...

British Expats and Planning a Funeral in Spain

The UK has cold weathers and tepid summers, and as such, many people choose to move to Spain for retirement. This means more people die overseas, leaving families to navigate funeral planning abroad. After a life of hard work, lots of Brits use their savings to move somewhere with a little more sunshine. This can cause...

Amazing Sales Team Training Techniques

Every salesperson, regardless of how experienced he or she is, can benefit from sales training programs because learning is a continuous process. Training programs allow sales teams to learn new strategies and technologies to hone their negotiation skills. Every new member in a sales team needs to learn the fundamental...

Why you Should Hire a Professional Production Firm

Promotional videos are a great way to advertise and raise the awareness of consumers about your product. But because of the common misconception of the expensiveness and complexity of coordinating with production companies, most business owners take it upon themselves to create a promotional video. Avoid letting your e...

3 Things That Your Digital Campaign Should Have

Coming up with a digital marketing campaign is something you should do if you want to reach more audience and increase brand awareness. You can go for one method, but if you want to make the most of the digital space, you need to use a combination of techniques and platforms. That way, you are creating an integrated di...

Avoiding Getting Into Expensive Pricing Wars in 2 Simple Ways

In the absence of a minimum advertised pricing policy from a manufacturer, you might face unfair odds in your online efforts. Some retailers tend to offer unrealistic discounts and promos to grab the attention of prospects. Left unmitigated, such practices degenerate into costly pricing wars that can leave you nursing ...

3 Snacks You Can Market to Millennials

There are thousands of snack options and people have varying preferences. You can’t offer all snacks and please all people, but you can choose one snack to do well to please your intended market. Think about convenience and marketability when planning an entrepreneurial pursuit. Here, we’ve narrowed the opt...

4 Clever Tips to Upgrade Marketing Initiatives

Perhaps you have been wondering how your businesses managed to reap decent shares in the market. You should not be having a hard time figuring it out with these brilliant marketing ideas that would take your brand to places. Introduce yourself to locals Whether you are in a small town or a big city, you might want to m...