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4 Display Tips for an Exhibition Booth

Category: Branding

Managing an exhibition stand can seem like a demanding task, but it must be done if you want to give your marketing campaign an extra boost. If you’ve attended several trade shows for a while, then you probably already have ideas on how to go about the display. Here are a few more tips that will make your efforts more successful.

Use banners effectively.

Once you learn about the trade show, engage an expert in designing creative banners in Salt Lake City to create some for you. Make sure that the banners are well labeled so that people don’t have to guess what you’re trying to say. During the show, make sure you intelligently group the banners so that they communicate the intended message.

Appeal to senses.

Depending on what you’re displaying on the trade fair, try to engage your potential clients’ senses. Make the display as eye-friendly as possible. Allow people to feel the product too. Let them smell it. And if you’re selling edible products, consider allowing them to taste them.

Keep the display area clean.

Clutter is the enemy of any display, so avoid it as much as possible. Put away half-empty glasses. Don’t leave half-eaten cakes on the table either. And don’t allow board members of your team to hang around the booth either. Have them walk around and pass leaflets to potential customers in the fair.

Display just enough.

You may have a lot that you want to show your potential clients, but the fair isn’t the right place for that. Putting too much on display can have the opposite effect to what you intended. Show just enough to arouse the interest of the people. That said, be careful not to display too little either.

Regardless of the nature or size of the trade show you’re attending, you can always showcase your ware successfully and reach a wide audience. Adopting a smart display strategy plays a major role in that.